Before performance,
there is the body.
Natural-tech activewear developed with a skin first approach.
PHILOSOPHY
Most activewear is designed around the workout. We design around the body that does it.
Movement is essential to wellbeing. Designed with a skin-first approach brought from the beauty industry, NURA™ approaches activewear from a new perspective. We consider not only performance, but how materials feel against the skin and how they interact with the body.
We believe the materials closest to the body should work in harmony with it. Our compositions are rooted in natural origin, free from polyester, nylon, and polyamide.
The result is high performance garments designed for skin comfort and long term wellbeing.
NURA IS A COPENHAGEN BASED ACTIVEWEAR BRAND BUILDING A NEW STANDARD IN PERFORMANCE APPAREL
HEALTH-LED PERFORMANCE
NURA is introducing a new approach to activewear, health-led performance.
STORY
MEET THE FOUNDER
From beauty to activewear
"I created NURA to bring skincare philosophy to activewear. Drawing on my background in the beauty industry, I consider material compositions through the lens of skin and health impact, comfort, and the sensorial experience of wearing a garment. I wanted to rethink what we wear closest to the body during movement, minimize synthetics and maximize skin comfort and integrity. We develop clothing not only for performance, but how the pieces feel and interact with the skin. In the end, that elevates the whole performance experience."
- Jenni Toft, founder of NURA
Early Access
Join for early access and be among the first to experience NURA.
nura
Copenhagen, Denmark
NURA™ is a health-led activewear brand redefining performance apparel through a skin-first approach, inspired by Nordic wellbeing. We design luxurious activewear using fibres derived from natural raw materials and combine them with science, with a focus on material safety, certifications, and a reduced reliance on synthetic fibres. Each piece is developed with precision in fit, support, comfort, and a refined silhouette, alongside the sensorial experience of what you wear closest to your skin.
Built on principles of skin wellbeing, material transparency, and innovation, NURA™ offers an alternative to conventional activewear made of petrochemical-based fabrics. The result is high-performance activewear designed for movement while taking a more considered approach to microplastic exposure, skin comfort, and long-term wear.
SKINFLOW™ is NURA's proprietary material. Engineered from fibres of natural origin with a skin-first design approach.